Madness on Madison
There was a time when marketing was easy. Hire an agency, knock out some ads, head to dinner, call it a day.
Then came the global mega-mergers, post-IPO bean counters, media proliferation and dot-com disintegration. Massive corporate shuffling. Inane research protocols. Project-crushing "best practices." It's a wonder anyone can get anything done.
It doesn't have to be so hard. We believe marketers deserve immediate access to the best agency talent, without all the client/agency hoo-ha. You need big heads, but small overhead. Fast fixes that generate long-lasting results.
This is the thinking that led to quickSilver.